Beloved

SERVICES — brand identity, packaging, web design (student work)

YEAR — 2018

Beloved is a fictitious skincare brand known for its collection of natural, organic, and cruelty-free products consisting of pure, highly concentrated, and effective formulas. The concept behind “Beloved” is based around the idea of self-love and spreading positivity.

Packaging was designed with the simple concept of balance in mind. The color palette was chosen to reflect colors in nature. The black and white photography on the website complements the toned down colors, and brings a soft, yet dramatic look. The “typewriter” font adds a more organic feeling and goes well with the sans-serif logo.