Seven Sisters

SERVICES — brand identity, mobile design, illustration (student work)

YEAR — 2017

PHOTOGRAPHY — The photos used for this project were taken from the following sources with fair use rights: Unsplash.

Seven Sisters is a fictitious wine brand based around a legend told by the Kiowa Native American Tribe. The legend involves The Devil's Tower, a large geological deposit of igneous rock located in Wyoming and how it relates to the Pleaides, an open star cluster also known as the Seven Sisters.

As the legend of the Kiowa Tribe goes, seven young girls were playing along the stream when suddenly they are attacked and chased by bears. The petrified girls take refuge on top of a small rock and pray to the Great Spirit of nature to protect them. The Great Spirit heeds to their cries and makes the rock grow upwards, with almost vertical sides, taking the girls with it, thus not allowing the bears to reach them. From this, it created The Devil's Tower rock formation as well as the Pleiades, also known as the Seven Sisters.

The logo consists of an illustration of the Pleiades above The Devils Tower with the logotype below it. The color palette was specifically chosen to embody color symbolism in Native American culture and how it relates to the legend. Black symbolizes victory, white symbolizes spirit, and red symbolizes bravery and strength.