BottleRock

SERVICES — package design, marketing concept (student work)

YEAR — 2018

PHOTOS — The photos used do not belong to me and are used solely for this school project.

BottleRock Napa Valley is an annual music festival held at the heart California’s Napa Valley. This school project involved BottleRock partnering with Lagunitas Brewing Company and Spotify to create a limited edition IPA for music lovers attending BottleRock.

This limited edition 6-pack includes six unique bottles promoting a featured artist on each. Included on the side of each bottle is a QR code that links to the artist’s Spotify page.